Strategic Brand
Consultant

Hands-on direction for special brand projects

• New product development
• Product launches
• Product extensions
• Brand promotions
• Campaign activation
• PR & social media
• New channels - retail, wholesale, foodservice
• 20 years' consultancy experience
• From strategic planning to hands-on delivery

Working together we harness new innovation with focussed marketing and quality launch planning. The result is highly effective, and is achieved through a very hands-on approach to planning with expert campaign execution. All possibilities are researched, every ounce of potential is explored. This is where I have delivered projects for 20 years - providing top-level planning as well as practical implementation across all key disciplines.

And when delivering projects, I'll work with your existing resources, or I can introduce all the services needed to create industry-leading campaigns such as: launch planning, campaign timelines, competitor analysis, product positioning, packaging consultation, evaluation of trade and consumer shows, campaign activation – right through to the hands-on specifics of implementation such as writing trade presentations, representing you at trade exhibitions, providing sampling campaigns and PR roadshows, social media, copywriting and so forth.

From strategic planning to hands-on delivery

Where appropriate, you can also access these industry specialists:

• Retail-side senior Category Management specialist
• Ex Soil Association campaign strategist
• Ex-Unilever new markets specialist
• Specialist new brands PR consultant