Strategic Brand

Hands-on direction for special brand projects

  • New product development
  • Product launches
  • Product extensions
  • Brand promotions
  • Campaign activation
  • PR & social media
  • New channels - retail, wholesale, foodservice
  • 20 years' consultancy experience
  • From strategic planning to hands-on delivery

Working together we harness new innovation with focussed marketing and quality launch planning. The result is highly effective, and is achieved through a very hands-on approach to planning with expert campaign execution. All possibilities are researched, every ounce of potential is explored. This is where I have delivered projects for 20 years - providing top-level planning as well as practical implementation across all key disciplines.

And when delivering projects, I'll work with your existing resources, or I can introduce all the services needed to create industry-leading campaigns such as: launch planning, campaign timelines, competitor analysis, product positioning, packaging consultation, evaluation of trade and consumer shows, campaign activation – right through to the hands-on specifics of implementation such as writing trade presentations, representing you at trade exhibitions, providing sampling campaigns and PR roadshows, social media, copywriting and so forth.

From strategic planning to hands-on delivery

Where appropriate, you can also access these industry specialists:

  • Retail-side senior Category Management specialist
  • Ex Soil Association campaign strategist
  • Ex-Unilever new markets specialist
  • Specialist new brands PR consultant
Find out about our food and drink specialist PR
quote delighted quote
Susan Smale
Marketing Manager, Baxters
quote an outstanding success quote
Jenny Bostock
Marketing Manager, Fredericks Dairies
quote amazing feedback from customers quote
Liz Cobbold
Head of Marketing, Adnams PLC
quote fantastic packaging, so a big
thank you to Julius quote
Gary Bustard
Brand Licensing, Greencore (WeightWatchers)
quote hurray - it's adorable
Drinks on me quote
Carrie Branovan
Marketing Director, Glenisk Organics Ireland
quote we are delighted with what's been achieved quote
Martin Cottingham
Marketing Director, Soil Association

Here are just a few of the areas I cover …


Market development

Product extensions

Product development

Product launches



Cash & carry

Contract caterers

On- and off-trade

Campaign activation

Packaging direction


I work closely with your existing suppliers, or alternatively can introduce you to a wide range of resources, including the following:

Bespoke builds

Concept development


Event staff

Third party ties

Website planning and copywriting